Who Is The Founder Of Slice Of Sauce
Slice of Sauce is represented by founders Cole and Emily Williams. The founders are a husband & wife duo based in Austin, Texas, U.S.
The CEO and co-founder, Emily Williams, hails from Upper Peninsula, Michigan, and is a graduate of Michigan State University. Prior to Slice of Sauce, Emily was an employee at Frontrunner Inc, Oppenheimer & Co. for about 4 years.
Meanwhile, co-founder and husband Cole Williams is a graduate of Purchase College, SUNY, and was an employee at CW Fitness, SoulCycle for many years before Slice of Sauce.
Although from different occupational and educational backgrounds, the duo joined forces and worked tirelessly to raise some amount of money for launching the venture before appearing on Shark Tank.
The resilience and partnership of the couple/founders are one of the main reasons behind the companys initial growth and success.
Although not much is known about the couple, Emily and Cole continue to work together as partners in both life and business.
Is Slice Of Saucestill In Business
4 investors had invested in Slice of Sauce, due to which it has become a million-dollar company.
Currently, 3 people are working in this company. If this company increases its price and gives good service, then it can last for a long time.
Slice of Sauce has been able to gradually expand globally. The founder is also making this slice of sauce in different flavors.
The headquarter of this brand is currently located in the Greater Los Angeles area.
Shark Tank Air Date: 1/15/21 Season 12 Episode 10
Next, we will give you information about the Slice of Saucestartup.
Raising Money For The Business
Slice of Sauce managed to raise $500,000 from fundraising campaigns to add to their $100,000 initial investment. One of the fundraising campaigns run by Cole and Emily Williams in 2018 on Kickstarter raised $30,000 in four days. Other investments came from a Friend and Family convertible note and Techstars, which both valued the company at $5 million.
If you havent already done the math, all this took place before their Shark Tank appearance.
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Slice Of Sauce On Shark Tank
On tonights episode of Shark Tank, a husband and wife from Ausin, Texas, make a pitch for their non-traditional condiment brand Slice of Sauce.
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Unlike traditional condiments that can be messy and require squeezing, Slice of Sauce offers all the flavor of a traditional condiment in a convenient slice form.
Available in two flavors Classic Ketchup and Spicy Sriracha each Slice of Sauce pack contains five condiment slices for $5.99.
Emily and Cole face five hungry Sharks in the Tank: Mark Cuban, Kevin OLeary, Lori Greiner, Barbara Corcoran and returning guest Shark Alex Rodriguez.
A Closer Look
- Heres the Slice of Sauce website.
- Slice of Sauce is also active on and , and .
Image WDTV
How Was The Slice Of Sauce Idea Born
Emily Williams, the co-founder, and CEO of Slice of Sauce comes from a hospitality background.
Her father is a restauranteur in Michigan. While helping him braise vegetables for a barbecue sauce one day, her attention was drawn to a handful of unused yet rich in nutrients parts of vegetables.
She immediately mix them, ground them, and dried them to see what will happen. Something amazing happened and she developed a concentrated sheet of spices and flavor to use with other dishes.
Thus the idea for the Slice of Sauce company was born.
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My Take On A Slice Of Sauce
When they did their Kickstarter, Emily and Cole got a lot of press. But then there were some rumblings in the foodie community. One blogger on Vice accused them of copying the product from chef Ernesto Uchimura, who began using what he called ketchup leather on his signature burgers at the LA eatery Plan Check. While the chef has moved on, ketchup leather remains on the menu.
As for the product itself, Id be willing to try it, but not on a hot dog. Its a novelty item and far pricier than ketchup. A bottle of ketchup costs about two bucks while 8 ketchup slices costs $5.99. I doubt Id go beyond trying it and use it regularly though.
Swimming With The Sharks
Husband and wife team Cody and Emily Williams appeared on “Shark Tank” with an unusual pitch . The couple not only brought an unusual product, but they also had the unusual caveat of having never sold a single unit! What’s even more surprising is that despite seeming a little green in the sales arena, the Williamses had actually been fending off advances from “Shark Tank” for more than two years. As explained in a Tig Talks interview , they were first invited to apply to the show back in 2018 but felt they weren’t ready.
When the couple appeared on “Shark Tank” Season 12 in January 2021, they still had some hiccups in their production process to work through . These all-natural, clean ingredient condiments were being manually produced at the time of the show. Most significantly, while they’d had great success with fundraising and even had a pending deal with Thrive Market, the couple had yet to sell a single unit, they were still “pre-revenue” at the time of taping.
The couple requested $200,000 for 10% equity. Instead, they accepted a deal from guest investor Alex “A-Rod” Rodriguez for a $200,000 loan that would convert to 15% equity if the company hit $1.8 million in sales according to Shark Tank Blog.
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Who Invented Slice Of Sauce
Cole and Emily Williams are the masterminds behind Slice of Sauce, a unique condiment that is taking the food industry by storm. The couple from Austin, Texas came up with the idea while Emily was working at her fathers restaurant and decided to use the leftover veggies to make dried sheets, which turned out to taste exactly like the sauce she and her father were making.
Who Owns Slice Of Sauce
Slice of Sauce is owned by Texas-based husband and wife duo Cole Williams and Emily Williams, who both enjoyed careers in the health sector before starting this venture.
Emily Williams holds a Bachelor of Arts from Michigan State University and a Postbaccalaureate Certificate in Pre-Medical Studies. Her co-founder and husband, Cole Williams, is qualified in the fields of health, wellness, fitness, and private culinary arts. The husband-and-wife team both appeared on Shark Tank in their capacity as the sliced condiment companys founders in 2021.
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Slice Of Sauce Scores A Deal With Alex Rodriguez
Cole and Emily Williams came to the Shark Tank to showcase their company Slice of Sauce. Seeking $200,000 in exchange for 10% equity in their business, the Williams are looking for a Shark who is willing to help them secure a copacker and the machinery needed to get their product off the ground. Slice of Sauce transforms traditional condiments into mess-free slices to add flavor to every bite of sandwiches and any other food product that traditionally utilizes condiments. Sporting a 12-month shelf life, Slice of Sauce is available in a variety of flavors and does not require refrigeration making it an ideal product for activities like tailgates, camping, and picnics.
Would you take a slice of this sauce alternative business? #SharkTank
Shark Tank
Although the Sharks are concerned with how much money has already been invested in the business, as well as the fact that they are still pre-revenue, they do like the concept and taste of the product. Several Sharks also see the potential for growth and sales in such an innovative product. Kevin OLeary decided to offer them a royalty deal with a small equity component while Alex Rodriguez offered them $200,000 as a convertible note which converts to a 15% equity share when they hit $1.8 million in sales. He would also consider lines of credit for financing and purchase orders. They accepted Alexs offer.
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How To Bring A Unique Business To The Market With Emily And Cole Williams Of Slice Of Sauce
I have super cool guests here. Absolutely one of the killer couples in this space. Fresh off their epic episode of Shark Tank. Iâm going to embarrass them which is great fun for me. Welcome, Emily and Cole Williams of Slice Of Sauce. Thank you so much for being here. Take a minute to introduce yourselves and tell a little bit about Slice of Sauce.
Before we jump into Shark Tank and everybodyâs conversation, Iâm glad you think this was a warm, safe space. I also think itâs important to talk about this journey thus far. Itâs not been easy creating this product. Starting something that isnât out there has left you with some unique challenges like finding the right kind of co-packer, being able to explain to people what the hell this is, and how the hell they use it. What have been some of those lessons? Both the aggravating moments and invigorating ones.
From 2018 to March of 2020, where they continuing to reach out to you? Are they continuing to pursue you? What was the dialogue? Was it like you went dark and then you re-engaged?
Now youâve made the decision to do it. What goes down? What happens?
Cole, one of the questions weâre getting is, did they provide coaching on things like set design and pitch or anything along those lines? What support did you get as you prepared?
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Fans Express Doubts Against Slice Of Sauce In Shark Tank
All kinds of unique and smart products are brought in Shark Tank and depending upon the kind of product is brought on the table and the potential it has, it gets invested upon, if at all. The investors or sharks in the show judges the product and formulate their opinions on it, only investing on the same if they get convinced by it. Quite recently, they had given a nod to a product called Slice of Sauce, which was seen to hold a good potential in sales and was flagged off by the judges.
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It was given a nod for $200k on the condition that the sales numbers would match up to the investment, or the deal would be considered as dead. Even though the product was positively responded to by the judges, some fans have expressed their doubts on the product. They were concerned about the use of the roll-up ketchup and whether it would be practical to use the ketchup with matching food items like French fries. Some even doubted whether the product was required at all in the first place.
How am I supposed to dip French fries into this roll up ketchup ? #SharkTank
Who Will Crack The Deal
Special guest Shark Alex Rodriguez might end up cracking the deal. After all, he can be seen all smiles with the product in a snippet from the episode. But there’s no telling which Shark might actually end up closing the deal. We will just have to watch the episode to find out which shark gets the deal.
Catch the latest episode featuring Alex Rodriguez on January 15, 2021. Sharing a sneak peek, the official handle tweeted, @AROD is jumping back into the #SharkTank tonight! Find out if he makes any deals at 8|7c on ABC.
Tonight Im back in The Tank on @ABCSharkTank for a very special season. This was such a difficult year for everyone that getting to see the entrepreneurs spirit and dedication was extremely encouraging. #SharkTank
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What Offer Did They Walk Away With After Their Shark Tank Episode
The Slice of Sauce entered the Shark Tank show with the hopes of being offered a deal of at least $200,000 for 10% equity in their business.
The Sharks loved the taste of their products but were not happy with the price. Luckily, they had one Shark interested to invest. Alex Rodriguez offered them a deal of $200,000 as a convertible note.
This means that only when their sales reach $1.8 million he would invest $200,000 for 15% equity. The couple was just too happy to accept!
The Slice Is Created By Dehydrating Sauces
In order to create a Slice of Sauce, the company takes tomatoes and fewer than 10 other ingredients in order to create the flavor for the slices. According to the website, they use careful dehydration and some special dance moves to create the condiment slice.
The product is also completely allergen-free. The process of creating the slice does not use wheat/gluten, dairy, peanuts, tree nuts, egg, soy, fish or shellfish.
The slice of sauce never drips, so it will not get messy like normal sauce might.
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Where Can You Buy Slice Of Sauce
Slice of Sauce is available online on various platforms and on its official website. Apart from this, it is available on the offline retina platform.
In view of the choice of the people, it has been made available in many supermarkets in Texas.
Its retail price is $599 and it costs $75 to make, so it is quite expensive. If you are interested then you can buy it from its official website or on a retail supermarket store.
How Slice Of Sauce Came To Be
Cole and Emily Williams had spent some time researching the market before accidentally stumbling upon their dried sheet condiment product in 2016.
Accidentally, you ask?
Well, the idea to start Slice of Sauce began in the Williams home kitchen. Emily was experimenting with her dads barbeque sauce recipe, threw the mix into a dehydrator, and instead of the spice rub she was expecting, she got a slice of barbeque sauce which she disappointedly threw into the trash.
However, her chef husband, Cole, believed they had discovered gold. And after some research, they realized that sliced condiments werent yet a thing in the market, so they founded Slice of Sauce.
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Slice Of Sauce: What Happened After $200000 A
Alex Rodriguez and Slice of Sauce on Shark Tank
On Season 12 of Shark Tank, husband and wife team Cole Williams and Emily Williams of Austin, Texas pitched their flavored sliced condiment business Slice of Sauce. They went into the Tank seeking an investment of $200,000 in exchange for ten percent equity.
After the Shark Tank episode originally aired in January 2021, Slice of Sauce is available for pre-order and exclusively on the companys website. Slice of Sauce explains: We have limited inventory but were working as quickly as we can to get you your Slice.
New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm.
What Is The Cost And Where Can You Buy It
When it first began, Crayton and Monique charged between $12.95 and $30.95 per meal. It was amazing, Crayton remembered those times. Friends, family and local neighbors support our first night.
Priced at an affordable $29.85, you can now get Sienna Sauce Variety Pack, Sweet and Tangy Bundle Pack, Lemon Pepper Bundle Pack and Spicy Buncle Pack all available at the same cost on the official website.
Not only in the online market, but Sienna Sauce is also making its presence felt in supermarkets. In February 2021, it was stocked on the shelves of the H-E-B Grocery store in Texas and Jungle Jims in Cincinnati, Ohio. The two-time winner of Sauce-A-Holic sauce is also sold at over 70 retail stores across the US, including Texas, New York State, and New Jersey, and on eCommerce platforms like Amazon and Walmart, according to reports.
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History Of The Founders
Slice of Sauce was founded by the couple Cole and Emily Williams who lived in Austin, Texas. The two were high school sweethearts who both had a passion for food.
Emily was the one who came up with the idea for Slice of Sauce while she was younger. Her father worked in a restaurant and Emily was always helping him out in the kitchen. She would watch as her father would make sauces and dressings from scratch and she was fascinated by the process.
One day, her father decided to prepare a sauce, as she was helping him out, Emily noticed a pile of leftover vegetables that would be disposed of. She thought to herself, there has to be a better way to use these leftovers. After all, itd really be a waste to throw perfectly usable veggies that are filled with nutrients.
First thing they did was grounding them into a paste, mixing them and adding some vinegar, spices, and sugar to taste.
Instead of placing it in a bottle, they decided on drying it, creating a small sheet of sauce. Emily was curious how these would taste on a sandwich so she took one and tried it out. It was a success! So, both Emily and her father decided to experiment with the leftovers and see if they could come up with a new recipe. The sauce not only tasted great but it also didnt make her sandwich soggy or drip all over the place. Emily knew she was onto something special.
In March of 2018 the couple initiated a Kickstarter campaign in order to raise funds for their business.$15,000
