Storytelling For Financial Success
Following that Christmas, Bunster launched a Kickstarter campaign, received financing from angel investors and through their own personal finances and ultimately decided to try equity crowdfunding.
The ability to tell a compelling story was critical in securing equity crowdfunding, in addition to watertight financials, the former journalist for the BBC and Reuters explained.
It was Matt Vitale who realised that equity crowdfunding campaigns are all about one person standing up and saying to the community, Can you please help me get this to the next level? Bunster said.
Today, the business uses a humongous factory whenever they need to make a new batch and a workforce of around 20 people across the world who work remotely for a few hours or days a week.
It sells four sauces now, and has recently released a vodka.
Its an international, remote workforce company based out of a house in North Perth.
Bunster believes there are two keys to her success: first, the product is great.
Even over COVID-19 when consumer confidence dropped her products boomed as stuck-at-home Australians quickly realised they couldnt cook. They needed hot sauce to camouflage the wreckage.
The second key lay in her previous experience. A reporter by trade, Bunster knew how humour would work as a marketing tool, and understood the importance of crisp copy and a robust social media strategy.
In 2014, she wrote on the wall: I am a communications company.
How Has The Hot Sauce Been Performing
Sh*t the Bed Hot sauce is regularly the #1 selling hot sauce on Amazon USA and is loved by celebrities including Natalie Portman, Wiz Khalifa, Jeff Goldblum and Johnny Knoxville who all ate it on You Tube talk show sensation Hot Ones that gets up to 90 million views a month.
Closer to home the sauce is loved by David Koch, Janine Allis and Renaes mentor, Carmans Muesli Bar empress, Carolyn Creswell.
Even Chris Hemsworth and Matt Damon took a swag of Bunsters sauces back to Byron Bay with them after their stay in Western Australia last year.
Most hot sauces are created by men and marketed towards men with names like Satans this and Deaths that I wanted my hot sauce to be funny and tasty, not scary and painful, said Renae Bunster.
It seems a womans touch was all that was needed. Ever since I invented Sh*it the Bed Hot Sauce, I havent been able to make it fast enough, which is why I need to raise more capital to take it to the next level.
Our ginormous sales during the COVID pandemic have proven that people are desperate for a big bottle of heat and flavour to jazz up their cooking.
Even our premium price point in all this economic uncertainty didnt stop new customers from giving us a try.
Our Amazon ratings are some of the highest for any hot sauce so people just give us a go and then are shocked at how good the sauce tastes.
We only use Australian grown garlic and other top notch locally grown Aussie ingredients because they just taste better.
Walkerswood Hot Jamaican Scotch Bonnet Pepper Sauce
- Pepper sauce w/ lots of spice
- Great for the health conscious
- Great for chicken wings
This pepper sauce delivers a unique blend of tolerable spice and flavour. One of the most distinguishable features is the aroma and taste which comes from Jamaican yellow scotch bonnet peppers. Scotch bonnet peppers have a measure of between 150,000-350,000 on the Scoville Scale.
This hot sauce contains no calories, no matter the amount consumed. It is fat-free, carb-free and sugar-free as well, making it a suitable topping for people who are health-conscious and managing their in-take.
Depending on the heat-tolerance, this hot sauce can be used as a dip accompanying wings and chips. Alternatively, a couple of drops can just be directly placed on meaty dishes like burgers, pizzas and pasta to add a kick. This pepper sauce comes in a 170ml bottle.
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How Long Will My Subscription Last
It is for as long as you want! You can have hot sauce delivered for life. You can cancel your subscription at ANY TIME, athough were not sure why you would, with no questions asked.
You can also give a ChilliBOM Hot Sauce box as a gift whether it is a one off delivery or 6, 9 or 12 month subscription.
Renae Bunster Launches Massive Equity Raise For Hot Sauce Company
A humble Perth mum, with a not so humble hot sauce empire, has struck gold with her latest equity raise.
Renae Bunster, famous for her Sh*t the Bed Hot Sauce, announced today her band of loyal fans across the world have ponied up $300,000 to buy a stake in her company and thats before the equity raise was even made public.
Bunsters has doubled its sales every year since being launched from Renaes Perth kitchen in 2015 and now rakes in over a million dollars every year. Its fair to say her company is seriously hot sh*t.
The company even grew its fortunes during the coronavirus lockdown with March 2020 sales more than doubling the sales of March 2019.
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Sh*t The Bed Hot Sauce
Date Published:
Would I rather sh*t myself while running to the bathroom, or while Im laying in bed? Thats the real question. Sh*t The bed is a new hot sauce level from a hot sauce company called Bunsters Fresh, with Sh*t The Bed of course being the hottest of their levels, with the other two levels simply named 3/10 and 7/10.
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What Will The Funds Raised Go Towards
The funds from her latest capital raise with Birchal will be used to fan the companys successful flames by ramping up production, launching new products, and expanding further in to Asia and Europe, after having successfully conquered America and Canada.
Sidestepping both Woolies & Coles due to the name of her sauce being too naughty to stock, the straight-talking former TV journalist found viral success selling her sauces online all over the world.
Bunsters exporting success has left Australias lacklustre supermarket hot sauce selection in the dust. The range of hot sauces youll find on the shelves of the duopoly are weaker than an old mans bowels and about as tasty as them too.
Hot sauce lovers have moved on from Tabasco. And since COVID Aussies want to support Australian made companies. Its time Coles and Woolies stepped up and supported us too, says Bunster.
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What Does Investing In The Brand Get You
Perks of investing arent so sh*t either, with each tier of investment getting better. An affordable investment of $250 in the company will get you a pretty snazzy Sh*t the Bed keyring /bottle opener to impress your mates.
On top of that $500 gets you a four pack of sauce.
And if youre feeling really saucy the first 100 people to invest $2000 or more will land themselves a place on Bunsters official product tasting team.
And 69 of the places have already been snapped up by die hard Bunsters fans, so get in quick.
Youll be our pet guinea pig, test driving each new product before its release, giving us your honest feedback. We cant promise the experimental hot sauces will be safer than an early trial of a coronavirus vaccine, but they will have a helluvulot more flavour!
To invest in Bunsters, go to the companys Equity Crowdfunding page at Birchal. Please visit here.
For more information, visit here.
Bunsters Aussie Hot Sauce Is Now Ready To Be Shipped To Your Door
- Very high on the Scoville scale however we donât use the Carolina Reaper pepper as we believe the Trinidad Scorpion tastes better.
- If you are searching for a great gift for men or a gift for dad, or anyone who likes cooking, making jerky and chefs like Jamie Oliver and Gordon Ramsay, then this hot sauce gift will impress.
- Its for lovers of small batch, craft or artisanal hot sauces.
- Weâve come a long way from Bunsters kitchen table in Perth, all the way to your kitchen table in America.
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Bunster has never pitched her products to Coles or Woolworths, making the assumption that they wouldnt be won over by the spicy language.
Speaking to SmartCompany, however, she concedes that the major grocery chains could feasibly stock some of Bunsters other products her milder 7/10 Hot Sauce, Black Label Hot Sauce or Posh BBQ sauce, none of which have profanities on the bottle.
Still, thats not the route she wants to go down just yet. Getting her sauces into the duopoly has never been the dream.
Something that people, especially people starting out in the food business, dont realise is that Coles is one client, Woolworths is one client, she explains.
One person makes a decision to stop stocking your sauce, and youve instantly lost hundreds of thousands of dollars a year, she says.
Every independent supermarket is a different person.
Were in 600 supermarkets around Australia 600 people have to decide to delete our product before we lose all of that money. You have way more control over your revenue.
Its been a deliberate strategy to get into independent supermarkets first, she says.
Then, when were ready, we can deal with the big boys If you go straight in with the big boys, they can wipe you out.
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Million Reasons Why Blair’s Controlled Death Sauce Will Be The Hottest Addition To Your Hot Sauce Collection
This amazing New Skulled Kit contains a bottle of Controlled Death Sauce , a vial of highly refined Pure Capsaicin resin topping over 10.3 million Scoville Units of Fury, and a Borosilicate glass injector so that you can “Control your Death.”
THE ULTIMATE COLLECTIBLE! Very Limited Numbers Available.
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Bunsters Sh#t The Bed Hot Sauce Get Ready To Shat
Brand: Bunsters
Features:
- ULTRA HOT WITH FLAVOR Imported from Australia this hot sauce has an impeccable blend of heat and flavour in a generous 8oz bottle. It measures around 35,000 on the Scoville Scale. The perfect sauce for people who like it hot but not insane. 10 times hotter than regular Tabasco.
- PACKED WITH FRUIT AND VEG Made entirely of Scorpion and Birds Eye peppers, citrus juices, vegetables, the superfood Goji Berries, Apple Cider Vinegar, Coconut sugar and Himalayan pink salt. This is the healthiest hot sauce on the planet. No GMOs, no gluten, no processed sugar, no preservatives, no additives, no water.
- HILARIOUS GIFT IDEA Perfectly priced as a stocking stuffer or Secret Santa present.
- QUALITY PACKAGING Custom made Dom Perignon Champagne inspired bottle, as this sauce is the champagne of hot sauces. Gorgeous, extravagant packaging reflects the quality of the sauce inside.
- WORLDWIDE INTERNET PHENOMENON The sauce has gone viral multiple times catapulting Bunsters to create a world record for hot sauce crowdfunding. In 2015 $250,000 AUD was raised to fund the distinctive bottle and international shipping.
Details:This hot sauce is imported from Australia on a big boat because Bunster is an Aussie Chick from Perth.
Consequently it turned out to be the most delicious chili sauce anyone had ever eaten.
She made it full of veggies and its GMO Free, gluten Free, processed sugar free, preservative and additive free and vegan safe.
How Long Does Delivery Take
We use a number of different courier and freight companies to deliver our hot sauces. Once your hot sauce leaves ChilliBOM HQ, delivery times will vary depending on where you are:
- Brisbane Metro, South East Queensland, Northern NSW: 1-2 working days
- Sydney Metro, Melbourne Metro, Brisbane Metro and Far North Queensland: 2-4 working days
- Adelaide Metro, Regional NSW, Regional Vic, Central Queensland and Tasmania: 3-6 working days
- Regional South Australia: 5-10 working days
- Perth Metro, Darwin Metro, Regional Northern Territory and Regional Western Australia: 8-14 working days
For International deliveries timings will vary by country as well as any customs clearance required. If you require more information just drop us an email via the Contact Us page.
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Great Flavor Intense Heat
- Packed this sauce full of veggies and its GMO free, gluten free, processed sugar free, preservative and additive free and vegan safe.
- The addition of Scorpion chilies and a funny name cemented it as a crowd favorite.
- Hot sauce enthusiasts the world over, whod been searching for the perfect mix of flavor and heat were won over by this sauce.
- If you think Sriracha has good flavor, prepare to be blown away by this.
- Its jam packed with heat and flavor.
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Bunster has never pitched her products to Coles or Woolworths, making the assumption that they wouldnt be won over by the spicy language.
Speaking to SmartCompany, however, she concedes that the major grocery chains could feasibly stock some of Bunsters other products her milder 7/10 Hot Sauce, Black Label Hot Sauce or Posh BBQ sauce, none of which have profanities on the bottle.
Still, thats not the route she wants to go down just yet. Getting her sauces into the duopoly has never been the dream.
Something that people, especially people starting out in the food business, dont realise is that Coles is one client, Woolworths is one client, she explains.
One person makes a decision to stop stocking your sauce, and youve instantly lost hundreds of thousands of dollars a year, she says.
Every independent supermarket is a different person.
Were in 600 supermarkets around Australia 600 people have to decide to delete our product before we lose all of that money. You have way more control over your revenue.
Its been a deliberate strategy to get into independent supermarkets first, she says.
Then, when were ready, we can deal with the big boys If you go straight in with the big boys, they can wipe you out.
Independent stores love it.
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Bunsters 7/10 Heat Hot Sauce
- Toned down version of #1
- Great for BBQ food
Culleys Carolina Reaper Hot Sauce packs intense heat, coming in at 2.2 million Scoville heat units . The main ingredient that delivers spiciness is New Zealand-grown Carolina reapers with extra heat coming from capsicum and smoked paprika.
For people who cannot handle small amounts of spice, this is not an ideal product. However, for thrill-seekers with a high tolerance, this is a great sauce to test out. 1-2 drops are more than enough to add in lots of heat.
It can be used as a topping for wings, burgers, eggs and pasta. Alternatively, it can be mixed in with pasta sauce and marinade to subtly mask the spice. This hot sauce is gluten-free and comes in a small 150ml bottle.
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Stay Home & Shop Online
Tastings & Sales at our Keilor East showroom will be temporarily suspended to ensure the safety of our spiciest customers, that’s you!
But, Online Sales will continue without a problem… in fact, we are now offering FREE SHIPPING on all orders over $99!
So, no need to leave home. Blonde Chilli are here to meet your hot sauce needs.
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