The Slice Is Created By Dehydrating Sauces
In order to create a Slice of Sauce, the company takes tomatoes and fewer than 10 other ingredients in order to create the flavor for the slices. According to the website, they use careful dehydration and some special dance moves to create the condiment slice.
The product is also completely allergen-free. The process of creating the slice does not use wheat/gluten, dairy, peanuts, tree nuts, egg, soy, fish or shellfish.
The slice of sauce never drips, so it will not get messy like normal sauce might.
Bubblyblaster Bags Two Sharks
Stason Strong and Brad Hall came to the Shark Tank to showcase their signature product BubblyBlaster. This specially designed product fits snuggling on top of a champagne bottle and turns the bottle into a champagne blaster that helps to make celebrations just a bit sweeter. The BubblyBlaster allows those who enjoy celebrating with champagne to be able to get more out of each bottle and make less mess at shaking is not neccessary to turn a bottle into a champagne cannon. Seeking $120,000 in exchange for 20% equity, Stason and Brad are hoping to partner with a Shark who can help them break into new markets with their product.
Does this product have you feeling bubbly inside? #SharkTank
Confident that they can help both with inventory and marketing, two of BubblyBlasters weak areas, Mark Cuban and Alex Rodriguez decided to partner together to invest in BubblyBlaster. Excited by the prospect of breaking into the athletic market, Stason and Brad accepted their offer to invest $180,000 in exchange for 30% equity.
What did you think of the businesses on this episode of Shark Tank? If you were a Shark, which of these businesses would you have invested in? Were there any investments made in this episode that you felt could be a poor investment or problematic for the Shark in the future? Start the dialog in the comments below!
Slice Of Sauce: What Happened After $200000 A
Alex Rodriguez and Slice of Sauce on Shark Tank
On Season 12 of Shark Tank, husband and wife team Cole Williams and Emily Williams of Austin, Texas pitched their flavored sliced condiment business Slice of Sauce. They went into the Tank seeking an investment of $200,000 in exchange for ten percent equity.
After the Shark Tank episode originally aired in January 2021, Slice of Sauce is available for pre-order and exclusively on the companys website. Slice of Sauce explains: We have limited inventory but were working as quickly as we can to get you your Slice.
New episodes of Shark Tank air Fridays at 8 pm on ABC, right before 20/20 at 9 pm.
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Slice Of Sauce Update After Shark Tank
- Entrepreneur: Cole and Emily Williams
- Business: Dehydrated and sliced condiments
- Ask: $200,000 for 10% equity
- Result: $200,000 as debt which converts to 15% equity when $1.8 million in sales is reached
- Shark: Alex Rodriguez
Slice of Sauce appeared on Shark Tank Season 12 Episode 10 and was pitched by creators Cole and Emily Williams. As the name implies, the product is literally a slice of sauce that has been dehydrated into a jelly-like form. Cole and Emily shared that the goal is to take away the mess involved with sauce, especially when younger kids are involved.
This is one of the more unique products that has appeared on Shark Tank and the Slice of Sauce founders believe that theyve created a premium product that has a variety of uses. The fact that it doesnt need to be refrigerated and has a shelf life of 12 months allows it to easily be stored in RVs, used on camping trips, picnics, and other adventures. At the time of the pitch, Slice of Sauce hadnt launched its product yet but is expecting to do $1.8 million in sales in its first year.
Despite being pre-revenue, Cole and Emily manage to land the interest of Alex Rodriguez, and Slice of Sauce left Shark Tank with a deal of $200,000 as debt which converts to 15% equity when $1.8 million in sales is reached.
In the meantime, be sure to check updates on the other companies from Season 12 Episode 10 below:
Shark Tank Season 12 Episode 10 Recap
If youre in a hurry, heres a brief overview of the companies and deals made on Episode 10:
- Pitch 1: Slice of Sauce
- Result: $200,000 as debt which converts to 15% equity when $1.8 million in sales is reached deal with Alex Rodriguez
If you have some time, then below youll find a full Shark Tank Season 12 Episode 10 recap of every pitch and product!
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Frank’s Redhot Soon Will Come In Slice Form Thanks To ‘shark Tank’ Collab
Slice of Sauce already has multiple flavors available for pre-order.
Fire up Father’s Day with homemade hot sauce
A new no-mess condiment could be a home run for hot sauce fans.
Slice of Sauce has plans to team up with Frank’s Red Hot to combine zesty flavors with an innovative new product.
Husband and wife co-founders Cole and Emily Williams told “Good Morning America” that “it’s a sandwich game changer.”
The pair recently appeared on ABC’s “Shark Tank” and received a $200,000 in exchange for a 15% stake in their business from guest shark and former MLB star-turned-investor, Alex Rodriguez.
The one-of-a-kind pre-sliced and portioned condiment offers a simple approach to adding bold flavor without resulting in a soggy bun.
“Slice of Sauce and Frank’s RedHot is a dynamite combo and we are thrilled about the partnership,” the Williams’ said. “It’s the perfect layering of new and nostalgia, taking the famous bold buffalo flavor people know and love from Frank’s but now in a convenient sliced form.”
Their product is currently fulfilling pre-orders since the “Shark Tank” debut earlier this month for its Classic Ketchup and Spicy Sriracha as well as special collabs with Franks RedHot Original Cayenne and Secret Aardvark Habanero Hot Sauce.
There Are Multiple Varieties Available
At the time of writing, Slice of Sauce is available in a number of different flavors and can be preordered from the company website.
Currently, there are slices of ketchup, spicy sriracha, Franks red hot and a Habanero Hot Sauce called a Secret Aardvark Slice. Each flavor lists fewer than 10 ingredients on their nutrition labels.
The Ketchup flavor, for instance, is made up of tomato paste, cane sugar, distilled vinegar powder, salt, potato starch, sunflower oil, and dried onion and garlic.
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Everything About Slice Of Sauce Condiments As Seen On Shark Tank Products
We all love our share of ketchup. May it be on burgers, paninis or fries everyone has their own taste. Ketchup is one of the most loved condiments across the glove mainly because the taste amps up the food. The combination of bread, tomato, lettuce, pickles, patty and ketchup is heavenly and makes your mouth water at the sound of it. But the problem arises when the ketchup spills out and falls all over your clothes.
Shark Tank: Slice Of Sauce Luna Magic Love Is Project Bubbly Blaster
Shark TankJanuary 15, 2021
Tonight on Shark Tank, be prepared to see Slice of Sauce, Luna Magic, Love Is Project, and Bubbly Blaster plus Alex Rodriguez! The retired MLB superstar is returning as a Guest Shark tonight, but it remains to be seen if he or the Sharks will bite on any of the aforementioned products.
As we do every week with the ABC series, we have links and details about tonights products below but lets start things off by sharing the official description:
1211 A husband and wife from Austin, Texas, slice up a new way to eat your favorite flavor-packed condiment with their twist on traditional sauces. A mother-and-daughter team from San Francisco, California, asks the Sharks to help spread global love with their artisan-made designs inspired by the craftsmanship of each country. Afro-Latina sisters from Los Angeles, California, pitch the Sharks their vibrant beauty and lifestyle brand that celebrates their mutual love for their multicultural heritage, while a duo of entrepreneurs from Los Angeles, California, brings celebrating with champagne to the next level with their fun and less-mess product on Shark Tank, FRIDAY, JAN. 15 , on ABC. Episodes can also be viewed the next day on demand and on Hulu.
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The Slice Of Sauce Promises To Bring Nutrition And Flavor
Slice of Sauce was created when the founders wanted to bring vegetable-rich sauces and flavors to their meals.
Determined to use the mount of nutrient-rich veggies left behind, a new form of sauce was born, bringing with it a host of opportunities to enjoy the bold, concentrated flavor,the website reads.
Since then, the product has evolved but still aims to bring flavors to sandwiches, burgers and wraps in a slice.
Ramping Up For Production
Rodriguezs $200,000 investment will allow the Williams to invest in a new manufacturing process that will automate production of its dehydrated slices of condiments allowing the company, which officially launched Jan. 15, to make more slices and more consistent, better slices as we grow, Emily Williams said.
Being able to quickly produce slices and fill online orders also will allow the company to fully leverage the brand building potential of appearing on a national primetime television show that consumers trust to help them discover new brands and products.
Part of our Shark Tank strategy, quite honestly, was to be able to tell our story in an authentic way and to a large audience, which I think will really help drive exposure, Emily Williams said. From there, well continue with paid advertising, digital ads, Facebook and Instagram, the usual suspects to drive interest.
The real powerhouse in driving long-term consumer engagement, however, will be the companys website, where Emily Williams says the brand can tell its story, she and Cole can position themselves as the face of the brand and they can help consumers better understand what they offer through direct sales.
While some sharks doubted the companys ability to gain traction on their slices online alone, Cole Williams is confident that consumers will take a chance on the idea and brand, as illustrated by how they have embraced online shopping during the pandemic.
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Nering With Heritage Brands Add Trust
As the company grows, it also will build brand awareness by leaning heavily on licensing partnerships with well-established and -loved heritage condiment brands, including Secret Aardvark and Franks Redhot, both of which have near cult-like followings, said Emily Williams.
By partnering with us, they are sort of validating and introducing to their fans our new form factor, she explained, adding that she hopes their superfans will become Slice of Sauces superfans, too.
Even though Slice of Sauce is partnering with heritage brands, it is bringing its own unique twist to the condiment aisle. Of course its unique slice form, but but also its ingredient deck. The company touts on its website that it uses less than 10 high-quality ingredients, including ripe California tomatoes, and avoids high fructose corn syrup a position that it argues helps justify its high price point.
The company further justifies its $5.99 for eight slices versus less than $3 for a bottle of competing condiments by noting that Slice of Sauce isnt meant to replace bottled condiments, but can go where they cant, like in kids sandwiches in the back of the car on a road trip or where there is limited refrigeration.
There are just times when a Slice is a deliciously convenient option, the company notes on its website.
Ultimately, Emily Williams said, Slice of Sauce is really fun, great tasting, flavorful and awesome. It will transform sandwiches.
Slice Of Sauce + Secret Aardvark
If youre a fan of ABCs Shark Tank, you might have heard a familiar name on last weeks episodeus!
Our newest partners Slice of Sauce made a deal with baseball legend and J-Lo spouse Alex Rodriguez to bring Slice of Sauce to tailgates, camping, picnics and more. Our favorite part? Their slice of Secret Aardvark is available for pre-order now!
But what is Slice of Sauce? Slice of Sauce takes the same approach as slices of cheese to give you a mess-free, consistent flavor experience. It doesnt need to be refrigerated and has a shelf life of a year, making it perfect for flavor that kicks you in the mouth anywhere you go.
We teamed up with Slice of Sauce to give you a new way to enjoy Secret Aardvark Habanero Hot Sauce. Layer it onto burgers, grilled cheese, or breakfast sammies for big flavor and less mess!
Use the code SOS to access the pre-order.
Please note that this is a PRE-ORDER. This product is still in the manufacturing stage! Well keep you in the loop when this becomes available, and begin shipping as soon as we have it in our hands!
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Details On Slice Of Sauce
1) Cole and Emily Williams are the husband-and-wife founders of Slice of Sauce. Their eureka moment came when they were determined to use leftover veggies to make their usual BBQ sauce. From there, the idea grew into a product, and in turn, a business.
2) Slice of Sauce is literally what it sounds like: condiments in sliced form! Its free of any allergens, so that means no eggs, wheat, dairy, fish, soy, tree nuts or peanuts. Real ingredients like tomato and sriracha are used to give their packets bold flavor.
3) Currently, it comes in the Classic Ketchup and Spicy Sriracha. You can use it on burgers, wraps, sandwiches, anything really! Breakfast sandwiches, veggie sandwiches, and grilled cheese is also recommended. Its perfect for on-the-go use, like road trips because its portable.
4) If you look on their social media, then you may notice they began posting circa 2017. Well, since then, theyve rebranded themselves or at least, redesigned the package. Check out a comparison of the old look vs. the current one below.
What Is The Cost
Slice of Sauce is currently available in a pack of eight slices, of various flavors such as classic ketchup, spicy sriracha, Frank’s red hot slices and secret aardvark slices. Each pack retails for $5.99. The website is currently running a limited-time special offer of a 10% discount on the purchase of three or more packs.
What are you waiting for? Layer it onto burgers, grilled cheese, or breakfast sammies for a big flavor and less mess. The package contains 8 slices.
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The Slices Are Marketed To Travelers
Looking at the , its clear that they market to people who travel and camp often.
Have we mentioned how much we love travelers one post from 2019 reads. Our lightweight, individual slices need no refrigeration and leave no mess behind, making us the perfect addition to your carry-on bag.
The post continues, Liven up those airport sandwiches with better-for-you ingredients, and be the envy of the passenger next to you. Thats what we call traveling like a pro.
How To Bring A Unique Business To The Market With Emily And Cole Williams Of Slice Of Sauce
I have super cool guests here. Absolutely one of the killer couples in this space. Fresh off their epic episode of Shark Tank. I’m going to embarrass them which is great fun for me. Welcome, Emily and Cole Williams of Slice Of Sauce. Thank you so much for being here. Take a minute to introduce yourselves and tell a little bit about Slice of Sauce.
Before we jump into Shark Tank and everybody’s conversation, I’m glad you think this was a warm, safe space. I also think it’s important to talk about this journey thus far. It’s not been easy creating this product. Starting something that isn’t out there has left you with some unique challenges like finding the right kind of co-packer, being able to explain to people what the hell this is, and how the hell they use it. What have been some of those lessons? Both the aggravating moments and invigorating ones.
From 2018 to March of 2020, where they continuing to reach out to you? Are they continuing to pursue you? What was the dialogue? Was it like you went dark and then you re-engaged?
Now you’ve made the decision to do it. What goes down? What happens?
Cole, one of the questions we’re getting is, did they provide coaching on things like set design and pitch or anything along those lines? What support did you get as you prepared?
Now you’re getting ready. You’re preparing and all of that stuff is starting to happen. Let’s talk about the actual experience. What was that like? The good, the bad, the frightening, the cool, whatever.
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Who Are The Founders
A Texas-based couple, Emily and Cole Williams are the brains behind Slice of Sauce. Emily, whose father is a restauranteur in Michigan, stumbled upon the idea while she was preparing a barbecue sauce. Instead of throwing away the unused parts of the vegetables that she used, Emily mixed them, ground them and dried them, which resulted in slices of spices and veggies.
With the couple’s commitment to using simple ingredients to deliver intense flavors, they ended up creating Slice of Sauce. The website reveals the story behind the product: “Serendipity struck when founders Emily and Cole were tinkering in their home kitchen with a family recipe for BBQ sauce. Determined to use the mound of nutrient-rich veggies left behind, a new form of sauce was born, bringing with it a host of opportunities to enjoy the bold, concentrated flavor.”
“Slice of Sauce has since evolved, but their roots remain true. With a commitment to real and simple ingredients, they bring to us delicious flavor for sandwiches, burgers and wraps, in a convenient slice that offers the perfect bite, every time,” the site adds.