Meet The Founder: Justin Gill Of Bachans Japanese Barbecue Sauce
Justin Gill started the business but he readily admits that his Bachan laid the foundation. For starters, shes responsible for the uniquely sweet and savory recipe that has delighted families everywhere. Shes also the source of the companys core pillars better known as Bachanisms.
Because family comes first, Justin kept true to tradition with clean ingredients and zero preservatives. He didnt listen to the doubters who said it couldnt be done on a large scale. Instead, he chose to follow Bachans advice. You be the good one, she said. And dont worry about them!
Recently, we caught up with Justin to learn more about his journey and hear his advice for fellow entrepreneurs.
01 Why did you start Bachans Japanese Barbecue Sauce?
I started Bachans because we had this multi-generational family recipe that people absolutely loved. It was unlike anything else in stores. I saw our sauce as an opportunity to honor my family, set an example for my children, and share a product that brings families together around the dinner table, so I went all in.
02 What obstacles did you face along the way?
What obstacles didnt we face along the way? We encountered issues all day, every day, but that just comes with the entrepreneurial journey. You have to be comfortable with solving hard problems otherwise you wont succeed.
03 What lessons do you have for other entrepreneurs?
04Whats on the horizon for Bachans Japanese Barbecue Sauce?
Bachans Japanese Barbecue Sauce Debuts Yuzu Flavor To Family Of Sauces
Top-Selling Sauce and Category Innovator Introduces Yuzu Japanese Barbecue Sauce with Fragrant, Tart, Bright Flavor Profile
SEBASTOPOL, Calif. – Bachans, creators of the first-to-market Japanese Barbecue Sauce, announced today the debut of Yuzu Japanese Barbecue Sauce. Featuring yuzu juice straight from Japan, the complex sauce, more than two years in development, brings an incredibly bright, fragrant, and tart flavor to the beloved umami-filled sauce.
There is a standard of excellence in Japanese culture for hospitality known as omotenashi, meaning every service is honest and from the bottom of the heart, no hiding or pretending, says Justin Gill, Bachans founder and CEO. At Bachans, our mission has always been to bring family together and to provide a level of quality in our sauces seldom found in the marketplace. The flavor of yuzu is delicate and beautiful and difficult to showcase. Oftentimes brands will assist the flavor by adding another, less complex citrus. Hiding or boosting the true yuzu flavor was not something I was interested in. It was really important to me to present our consumers with a sauce featuring the true flavor of yuzu and I couldnt be more excited about our Yuzu Japanese Barbecue Sauce. Yuzu has been a true labor of love.
About Bachans Japanese Barbecue Sauce
How To Enjoy Yakiniku At Home
For Yakiniku, bite-sized meat and vegetables are grilled over gas/electric grill or charcoals. Whether you are enjoying the Yakiniku meal at home or in a restaurant, everyone sits around the BBQ grill and cooks the meat throughout the meal. Its a great menu for 6-8 people as preparation is very minimal.
Teppanyaki using an electric griddle.
This grill in the picture above is called Shichirin . I bought one from a Japanese hardware store in SF but you can also purchase on . It looks great on photography, but to be honest, its not practical for Yakiniku.
Side Story Shichirin vs. Hibachi
In the US, small BBQ cooking stoves resembling Shichirin are referred to as Hibachi. Hibachi is actually a small heating device in Japan which is not usually used for cooking. Shichirin was marketed as hibachi by mistake when they were introduced to the US.
Now you know the grill is called Shichirin and Hibachi is a heating device !
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Here Are Some Tips For Choosing Bottled Barbecue Sauce
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Japanese Barbecue Sauce Maker Bachans Of Sonoma County Raises Capital For Expansion
Japanese barbecue sauce maker Bachan’s, based in Sebastopol, has received an injection of capital that it states will be used for hiring, product development and expansion of its distribution.
The Sebastopol-based compans products currently are sold at more than 2,500 retailer locations, including Whole Foods Market, Costco Wholesale, Bristol Farms, Oliver’s Market, Giant Food, Central Market and Fresh Thyme stores.
The amount of the investment was not disclosed. However, the investment group, Prelude Growth Partners, said in the announcement Wednesday that it injects $10 million to $40 million in each company it selects, spreading the cash across branded consumer categories, including personal care, beauty, food and beverage, baby, pet, and health and wellness.
“The commitment I made to developing our sauce and our cold-filled manufacturing process in a way that honored my family, and also made it completely unique in the marketplace, is paying off, stated Justin Gill, Bachan’s founder and CEO. The growth we’re experiencing in all channels is exhilarating and every day is a new challenge, which I love. People connect to our brand and our story, and they love our products. Our team really couldn’t ask for anything better than that.”
Gill founded the company in 2013. After six years of perfecting the multigenerational family recipe, the Original Japanese Sauce officially was launched in 2019.
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In Japan Teriyaki Refers Not To A Sauce But A Cooking Technique Wherein Food Is Grilled Or Broiled With A Glaze Of Soy Sauce Mirin And Sugar
In Western cooking, teriyaki has become a catchall term for a range of soy-based sauces and marinades. This barbecue sauce by a Japanese-American grandmother marries the two cultures for a simple, bold sauce. Bachan’s Original Japanese Barbecue Sauce has a concentrated flavor that’s ideal for marinating meat or thickening with starch for a glaze, but it’s also well-rounded and complex enough on its own to drizzle over rice, noodles or even dumplings. As a cooking ingredient, the sauce enhances the natural caramelization that occurs when browning onions, grilling peppers or searing meat.
Bachan’s Japanese Barbecue Sauce Review
Today I got to make somedelicious dish’s, using a product from Bachan’s. The product is their originalJapanese barbecue sauce, that is a real authentic family recipe.
The founder of the companyJustin Gill, dreamed and talked about his love for his entrepreneurial dreamswith his Granny, which in Japanese is Bachan. With her encouragement, he wasable to bring his family’s sauce to market, then to our table.
This original Japanese barbecue sauce is amazing, and has stayed true to the original family recipe.There are no additives, no preservatives, and no flavorings. Just all naturalclean and fresh ingredients, that brings a burst of flavor on anything you putit on, or add as a ingredient. The sauce is made cold filled, and in smallbatches, ensuring quality and taste.
You can use this Japanese barbecue sauce on everything imaginable. Dish’s like grilled pineapple, short ribs,steak, and like I did, kabob’s and rice.
To go along with my kabob’s Imade some fried rice and added as the only flavor enhancer, the originalJapanese barbecue sauce from Bachan’s. It not only gave my rice, that nice stirfry look, but added flavor that was extraordinary. The flavor that it givesfood is so clean and fresh.
This Japanese barbecue saucefrom Bachan’s, after tasting it will become a permanent staple in your home.You will find it is not like any other sauce you have tasted. It not only addsflavor to your dish’s, it improves them and takes them to a new level ofdelectable dish’s.
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Should I Spend So Much Money On Bottled Barbecue Sauce
An bottled barbecue sauce should live with you for many years to come. Paying more will reward you with a better view, increased speed, and better quality accuracy every time you open the lid. It costs between $$ and $$$ on average to purchase a new bottled barbecue sauce. The price is higher but there are some luxury features that you opt for.
Denser Than Teriyaki It Has A Pleasing Salty
Japanese barbecue sauce is not the conventional BBQ sauce were accustomed to but more reminiscent of teriyaki sauce. Two years ago, Justin Gill from Sonoma County, Calif., launched Bachans Japanese Barbecue Sauce based on a recipe passed down from his grandmother Judy Yokoyama . Produced in small batches without heat or preservatives, its created with soy sauce brewed in Japan, the sweet rice wine Mirin, organic rice vinegar, and toasted sesame oil, fresh garlic, and ginger. Denser than teriyaki, it has a pleasing salty-sweet balance. Use it as a marinade, for grilling and dipping its squeeze bottle makes it easy to drizzle over anything . Available at Formaggio Kitchen, 244 Huron Ave., Cambridge 617-354-4750 Daves Fresh Pasta, 81 Holland St., Somerville, 617-623-0867 Concord Market, 77 Lowell Road, Concord, 978-369-7500 selected Whole Foods Market locations, and others, or go to bachans.com.
ANN TRIEGER KURLAND
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About Bachan’s Japanese Barbecue Sauce
Bachan’s was founded by Justin Gill, a Japanese American who grew up eating and gifting friends his family’s homemade sauce. It became so popular among those that tried it that he decided to launch a business with it. As it’s a family recipe, Gill named the brand after his bachan, or his grandmother.
The sauce, which uses less than 10 ingredients, hits somewhere between a less-sweet teriyaki and a more-complex shoyu sauce. Its ingredients are all non-GMO and mostly organic, and it’s cold-filled, which means they don’t need to use preservatives or additives. And of equal importance, it has ridiculously cute packaging.
What Makes Bachan’s Sauce Different
What makes Bachan’s so much better than other pre-made sauces is it’s able to retain the nuances of its ingredients, like ginger and green onion, and it’s incredibly well-balanced, delivering the perfect amount of umami without being too sweet.
I was originally sent Bachan’s as a press sample when the brand was first launched in 2019, and my boyfriend, exhausted from cooking at the restaurant all week, was so obsessed with the flavor that we went through a single bottle in under two weeks. I quickly signed us up for auto-order to get three new bottles every two months to make sure we always have it on hand when we need to throw dinner together on a time crunch.
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Japanese Barbecue Sauce // Bachans // Sebastopol Ca
Easily one of the best sauces we’ve tasted all year. It transforms everything from stir-frys to chicken wings to tacos in a squeeze. A little help from a grandma is never a bad thing.
From The Maker:
For as long as I can remember, my Bachanyou might say Grannywould cook up the most amazing meals with our umamifilled, teriyaki-ish sauce! The recipe has been passed down and perfected over generations and today, my family and I are honored to share our authentic Japanese Barbecue Sauce with you.
To stay true to the original recipe, we cold-fill our saucewhich eliminates any need for additives, preservatives, or flavorings. Our crave-worthy flavor comes naturally from delicious, clean ingredients. Lets eat!
Cooking With Bachan’s Sauce
The real reason you should buy Bachan’s, though, is because this sauce tastes good on literally all food. Obviously, it makes a killer stir-fry sauce and meat or tofu marinade, but it also elevates any vegetable . It’s a bowl-licking-good glaze on salmon. My boyfriend likes to douse his morning egg-and-rice bowl in it, and we’ve also combined it with cream cheese for a super easy, super delicious cracker dip.
If you’re not the best cook or short on time, this bottle is an easy way to score the complexity of a homemade sauce when you don’t have the time or skillset to know which flavors to combine.
In addition to my household’s praise, Bachan’s is highly regarded by chef and editor Chris Kimball Water Robb, the former CEO of Whole Foods and has more than 2,200 five-star reviews on Amazon. In fact, it’s the #1 and #3-selling barbecue sauce on Amazon and the #5 sauce overall.
In addition to its Original flavor, Bachan’s also offers a gluten-free option and a Hot and Spicy. The brand is also set to release an exciting new flavor in early November, which I’ve previewed and is maybe even better than the Original.
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