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Stay Connected
Avoiding Grubhub’s Marketing Fee
Understanding Grubhub’s system was essential to making the process easier for customers. An interview with the restaurant owner revealed an interesting insight on how Grubhub’s service charges work.
Grubhub charges restaurants a “marketing” fee for customers that go directly to their site
Grubhub see customers that go directly to their website as their customers that are redirected to the restaurant. However, if a customer goes to Grubhub through the restaurants affiliate link, these fees would be avoided because they are seen as the restaurants customer.
The design had to ensure that customers were to go through Wilson’s website first to get to Grubhub to place an order. But why would a customer do this when they are going to end up on Grubhub anyway?
What Are People Saying About Wilson’s Secret Sauce
Here are some reviews from our users.
“I ordered ribs, brisket, macaroni bites, corn nuggets and sweet potato corn bread. It was fantastic!! “
“Been wanting to try for a while now and they were available on doordash so I finally gave it a try. I only ordered 5 wings and 6 ribs just to be safe and it was exactly what I expected. Ribs were tender and delicious basically melted in my mouth. The wings were pretty good but they are really big for party wings, wish they were smaller. Will definitely be ordering again and trying more off the menu next time!”
“Enjoyed this new find! We got take out, both meat and vegetarian options. The ribs were tender. Really enjoyed the garlic parm wings and Brussel sprouts with bacon. The sides with the ribs were a little over cooked. The fries with the veggie burger were really good! The woman who took our order and made the suggestion of the fries wasn’t lying – they’re good! The secret sauce is good – wish I would have asked for more!”
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Shifting The Project Focus To Drive Traffic To The Website
While the original goal proposed by the owner of Wilson’s was to design an updated, visually appealing website it was quickly clear that the transition to Grubhub was just as, if not more, important. The customers also wanted a place where they could easily view the menu and find the latest information on the restaurant. Both of these goals, while different, have a similar end job: to go to the website first. Thus, the focus of the project shifted more towards a combined outcome:
How might we drive customers directly to the site every time?
This would solve the main Grubhub fee problem of the owner but also give customers the opportunity to get the information that they want.
Wilson’s Secret Sauce Menu And Prices
No matter what you are hungry for, youll find a huge variety of delicious dishes to satisfy you at the Wilson’s Secret Sauce’s menu. Whether you go for aFried Pickle Chips, Fried Pickle Chips, Grilled Veggie Plate, Cheese Burger or Grilled Brussel SproutsWilson’s Secret Sauce’s tasty cuisine will hit the spot.
Notice: The prices listed on this page are provided for reference only. The actual prices may vary depending on your Wilson’s Secret Sauce location.
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Reviews For Wilson’s Secret Sauce
In DelCo is the best BBQ food: It’s Wilson’s!Excellent! Customer service is outstanding! The menu great choices to choose from, and also dessert!Bought a dinner for two Togo it was enjoyable, will eat there again! It’s a must I recommend it!
Their vegan cheesesteak is the best around! If you’re vegetarian or vegan you can still come here and get delicious food. There’s plenty of vegan options and they cook the vegan items on separate grills. The staff is great too.
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Why Would Customers Go To The Website First Influence Of Incentives
Even though customers order through Grubhub, it was found that going directly to the website before placing an order is preferred by many. Customer interviews and surveys revealed that
Restaurant sites typically offer incentives such as coupons or updates on new dishes
To make sure they are not missing out on anything before placing their order, restaurant goers check in on the website for updated information if they know the restaurant sometimes has it. While the main goal of the customer is to look at the menu and ultimately place an order, the incentive drives them to the site first.
Daveâs Famous BBQ incentive to sign up for text messages.
